Socionomics

The study of social mood and its effects of social behavior. Socionomic theory suggests that trends in social actions such as the economy, financial markets and political preferences are influenced by trends in social moods.

The socionomic perspective can be applied to any area of social activity, including economics and finance. Some examples of socionomic views in contrast to traditional views of human behavior are:

• Where the traditional view would be that recessions cause businesses to become cautious, the socionomic view says that businesses become cautious and cause recessions.
  
• Traditionally, it is thought that a bull market makes investors optimistic. Socionomics says that optimistic investors create a bull market.
  
• It is thought in the traditional view that scandals make people outraged. Socionomics believes that outraged people will seek out a scandal.